Digital Marketing Strategist · Indonesia

I Turn Ad Spend Into Revenue.

6+ years helping brands scale profitably on Google Ads, Meta, TikTok & more — with ROAS averaging 10×–70× across 14+ clients.

70×
Peak ROAS
Achieved
1B+
IDR Monthly
Ad Budget Managed
14+
Brands
Scaled
See My Results Contact me →

About Me

Data-Driven Marketer with a Creative Edge

I'm Aan Aditya Pradana — a Digital Marketing Strategist with over 6 years of experience turning marketing budgets into measurable business growth. I specialize in performance marketing across Google Ads, Meta Ads, TikTok, and Instagram, with a sharp focus on reducing CPA and maximizing ROAS.

Having worked across digital agencies and in-house e-commerce roles, I combine strategic thinking with hands-on execution — from campaign architecture and funnel design to creative direction and team leadership.

Google Ads Meta Ads TikTok Ads Instagram Funnel Strategy CRM Optimization Performance Marketing Team Leadership
6+
Years in digital marketing & performance strategy
70×
Peak ROAS delivered for a luxury goods client
1B+
IDR monthly ad spend managed (Google Ads)
14+
Brands across health, property, automotive & more

Work Experience

Where I've Made an Impact

2015 — Present
Independent Internet Marketer
Personal / Freelance
  • Designing and executing end-to-end digital marketing strategies for multiple verticals
  • Analyzing market data to identify consumer behavior patterns and optimize ROAS
  • Continuously adapting campaigns to emerging platform trends and algorithm changes
2019 — 2020
Digital Specialist
Universitas PGRI Yogyakarta
  • Elevated the university's digital reputation through targeted social media campaigns
  • Increased student enrollment inquiries through strategic content marketing and paid ads
  • Collaborated cross-functionally to ensure consistent brand messaging across all channels
2020 — 2022
Digital Strategist
Marketz.id — Digital Agency
  • Led digital strategy for 10+ clients across health, property, automotive, and food sectors
  • Monitored competitor landscapes and provided actionable growth recommendations
  • Reported campaign results to clients and management, translating data into clear insights
2022 — 2023
Digital Marketing Strategist
Mitraruma.com — E-Commerce
  • Built and led internal & external marketing teams to execute the company's growth strategy
  • Managed 1B+ IDR/month on Google Ads, achieving a CPC of just 100 IDR and 7× ROAS
  • Set up data tracking pipelines for campaign performance analysis and optimization
2023
Client Strategy Manager
Marka-Digital.com — Digital Agency
  • Identified new business development opportunities to expand the agency's client base
  • Managed ongoing client relationships with a focus on satisfaction and retention
  • Formulated detailed strategic plans aligned with client KPIs and business objectives
2023 — Present
Performance Marketing Manager
Luxehouze.com — Luxury Goods
  • Managed Google, Meta & display ad campaigns targeting luxury watch buyers in Indonesia and Singapore
  • Achieved 70× ROAS with 500M IDR monthly ad spend generating 35B IDR in revenue
  • Continuously optimized Cost Per Lead, CPC, and conversion rates through A/B testing

Results

Numbers That Speak
for Themselves

Real results from real campaigns. Every metric below represents a business that grew because of strategic, data-driven marketing execution.

Luxehouze.com
70× ROAS
Luxury watches campaign targeting Indonesia & Singapore. 500M IDR spend → 35B IDR revenue.
Marka Digital
25× ROAS
Multi-channel campaign delivering consistent returns across the agency's client portfolio.
Karita.co.id
11× ROAS
Achieved a CPC of just 2,000 IDR — highly efficient paid search performance.
Mitraruma.com
7× ROAS
Managed 1B+ IDR/month in Google Ads spend at a CPC of only 100 IDR.
Rovos Comfy
9× ROAS
Also reduced CPL from 1,000,000 IDR/purchase down to 350,000 IDR — a 65% reduction.
Eduwork.id
95% CPL Drop
Reduced cost per lead from 40,000 IDR to just 2,000 IDR per class sign-up.
Igloo.co.id
$5 CPA
Slashed CPA from $15 to $5 on $100M IDR/month in insurtech ad spend.
TravelWifi
71% CPL Drop
Reduced cost per purchase from 700,000 IDR to 200,000 IDR through funnel optimization.
Daihatsu
5 Cars
Generated 5 car purchases and 100+ qualified prospect form entries in just 3 months.

Tools & Platforms

My Marketing Stack

📊
Google Analytics 4
Analytics & Tracking
🏷️
Google Tag Manager
Tag Management
🔗
UTM Builder
Campaign Tracking
📈
Google Data Studio
Reporting & Dashboards
🔍
Microsoft Clarity
User Behavior Analysis
🔎
Ahrefs
SEO & Competitor Research
🎯
Google Ads
Search & Display Ads
📱
Meta Ads Manager
Facebook & Instagram Ads

How I Work

My 6-Step Process
for Every Client

01
Research & Strategy
I begin with deep market research — understanding your audience, competitors, and positioning — then build a digital strategy tailored to your business goals.
02
Funnel & Landing Page Design
A well-built funnel converts traffic into customers. I design the full customer journey, from first touch to conversion, with optimized landing pages at each stage.
03
Content Ideation
I collaborate with content teams to develop ad creatives, messaging frameworks, and copy that resonate with your target audience and stop the scroll.
04
Campaign Launch & Optimization
I set up, launch, and continuously optimize paid campaigns across Google, Meta, and TikTok — focusing on lowering CPA and maximizing ROAS.
05
CRM & Lead Management
Leads are only valuable if nurtured. I optimize your CRM pipeline to ensure no lead falls through the cracks and conversion rates stay high.
06
Reporting & Growth Planning
Transparent reporting with clear insights. I translate campaign data into actionable next steps so your marketing keeps improving month over month.

Ready to Scale?

Let's Build Something Profitable Together.

aanadityapradana01@gmail.com